Launched in Fall 2019, The Medtech Talent Accelerator is a training program designed to introduce graduate students to the Canadian Medical Technology sector. CCK developed their website using the Adobe AEM platform. This process involved working with their team to develop the content strategy: a plan for what information would be included on the site, how the information would be organized, and how to best communicate with key audiences. The CCK team established the information architecture of the site, designed page layouts, developed graphic assets, and sourced imagery. We also designed their logo – which has been indispensable in helping them establish themselves as a new program within Ryerson and McGill.